Franchising
Join the sauna wellness movement – with a proven concept
Enter the booming wellness market with Terhen – a turnkey Finnish franchise rooted in authentic sauna culture and centuries of proven know-how. We provide everything you need to succeed: a strong brand, ready-made business model, operational tools, expert training, and ongoing support – all delivered straight from Finland, the home of sauna. Offer premium wellness services and exclusive products under a trusted Nordic concept tailored for today’s experience-driven and health-conscious customers.
A Scalable Wellness Concept
Terhen is a premium franchise concept that brings the timeless benefits of Finnish sauna culture into a modern, profitable business. Built on centuries of expertise and today’s wellness trends, Terhen offers a ready-to-launch business model to operate in the growing wellness industry with a distinctive, authentic, and proven concept in a fast-expanding market.
At the heart of the concept is the sauna as a lifestyle – not just a service, but a daily ritual that supports health, balance, and community.
Why Terhen?
Deep market insight
Benefit from our in-depth understanding of the wellness industry, consumer behaviour, and emerging trends – to help you make smart, future-proof business decisions.
Proven concept with cultural roots
Leverage an authentic business model rooted in Finnish sauna tradition, recognised by UNESCO – blending heritage with today’s wellness demand.
A brand that connects
Stand out with a Nordic lifestyle brand that combines design, emotion, and meaningful content – building trust and loyalty in a crowded market.
Scalable business model
Access all the tools you need to launch and grow: ready-made operations, membership program, digital assets, and training – built for long-term success.
Exclusive services and products
Differentiate your offering with proprietary wellness rituals and products that deepen customer experience and support higher value sales.
“Like the early 2000s yoga boom, sauna wellness has become a major global trend. The sauna industry has significant growth potential, and I am excited about the innovations and entrepreneurship emerging in the field.”
– Terhi Ruutu
If you’re curious about our franchising model or need help with your wellness projects, don’t hesitate to reach out – we’d love to chat and explore how we can work together to create something special.
"*" indicates required fields